KPIs: Measuring Content Marketing Success in the Property Sector

Every successful business owner in the property sector understands the importance of measuring key performance indicators (KPIs), and how their evaluation is critical for the continued functioning and prosperity of a high-performing organisation.   What are KPIs? KPIs are definable—and therefore measurable—values leveraged by marketers to evaluate success...

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Competitor Analysis in the Property Sector

Competition in the property sector has never been higher. In 2015, Savills cited London as the world’s most competitive city when it came to purchasing property. And according to Knight Frank, London ranks second in the world for foreign property investment.   Knowing your competitors inside-out in...

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Our values – 1. Editorial Excellence

In our recent blog, we outlined our three core company values which define our approach to every piece of content we put our name to. Our three values are Editorial Excellence, Credible Content and Integrated Intelligence. Here, we’ll start a series, expanding on how our values have...

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