rewrite-sentence

How to Rewrite a Sentence

Do you want to know how to rewrite a sentence so that your words really resonate with your readership?   Crafting excellent copy is a multi-stage process that looks something like this:   Research Structure First Draft Edit Structure Second Draft Share with a second pair of eyes ...

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(Struck by) The Passive Curse

  Writers like to avoid the passive voice. And if you speak to many of them about it, you’re likely to get a pretty brutal condemnation in response.   That’s because ‘avoid the passive voice’ is a pretty important and fundamental rule of decent quality copy. While that’s...

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verb-not-verb

To Verb or not To Verb?

The word ‘verb’ probably brings a slight tinge of discomfort to the average person – with memories of dry old grammar lessons from school. Of course, to us, the word brings up images of sunshine, rainbows and everything that’s good in the world – but...

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content-writing-firm-keyword-placement-inside-copy

The Importance of Seamless Keyword Placement

Anyone who knows anything about website SEO copywriting knows that keywords are important. But sadly, too many SEO writers focus primarily on keywords to the detriment of the quality of their copywriting.   Keyword grammar The first rule of SEO copywriting is not to sacrifice every basic rule...

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Economy in Digital Content Writing

Writing for the internet is its own art form. Those reading digital article content writing have a unique set of requirements, different to readers looking at literature, academia, or journalism. To get the most out of digital content, you need to pay attention to these requirements....

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The Curse of Adverbs

In his 1999 book On Writing Stephen King wrote: ‘The road to hell is paved with adverbs.’ In doing so, King continued a long tradition of writers disdaining adverbs. If you came here expecting to be told its all nonsense and you can use whatever...

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Top 5 Myths About the English Language

Perhaps one of the most infuriating things about the English language is the pervasive misconceptions that people have of it. Particularly, it must be said, from people who speak it. From ‘you shouldn’t start a sentence with and or but’, (start a sentence however you...

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