KPIs: Measuring Content Marketing Success in the Property Sector
Every successful business owner in the property sector understands the importance of measuring key performance indicators (KPIs), and how their evaluation is critical for the continued functioning and prosperity of a high-performing organisation. What are KPIs? KPIs are definable—and therefore measurable—values leveraged by marketers to evaluate success across marketing channels. They demonstrate where improvements should be made—and when initiatives should probably be abandoned. There’s arguably no better way to gauge your business’s ongoing success than by utilising...
Continue Reading