Our Blog - InsideCopy

January 10, 2020

Our Values – Editorial Excellence, Credible Content, Integrated Intelligence

Millions of words are written and published online each day - we like to think that everything we write and share has value, especially if you’re a business trying to showcase what you’re capable of to a wider audience. But good intentions don’t always translate into top-quality content, and things can often get lost in translation when a business makes its goals clear, but they’re communicated by an agency which fails to get to grips with your...

November 26, 2019

In Uncategorized

We’re Hiring! Copywriter

This is an opportunity for a motivated and ambitious copywriter to join a boutique content marketing agency based in Central London, Victoria. The role is the ideal step up for an agency junior copywriter with a natural inclination to take ownership of briefs. About the Company InsideCopy works with value-driven businesses in the property, finance and innovative tech sectors to deliver thought leadership content that helps clients grow their reputations and brand awareness online. This is about much...

November 26, 2019

In Uncategorized

We’re Hiring! Digital Marketing Executive

As Digital Marketing Executive, you will be joining a fast-growing team and an enjoyable and dynamic working environment. You will play a big part in helping us achieve even better results for our clients. We’re lucky to work with some great people and brands, and need your help to make their businesses even more successful. In this role you will collaborate with Account Directors to shape the direction and performance of paid marketing campaigns, taking responsibility...

April 16, 2019

In Style

How to Rewrite a Sentence

Do you want to know how to rewrite a sentence so that your words really resonate with your readership? Crafting excellent copy is a multi-stage process that looks something like this: Research Structure First Draft Edit Structure Second Draft Share with a second pair of eyes Polish … It’s that final step – polish – that we’re focused on in this blog: How to rewrite a sentence and indeed entire paragraphs, subheadings and first drafts so that...

July 30, 2018

In Uncategorized, Website SEO Copywriting Essentials

Let’s Talk About Meta Data

What do you call it when you sit down to write a blog about blog writing? Ah, yes – meta data. That ever thrilling subject. If you don’t already know what meta data is, then strap yourself in – because you’re in for some edge-of-the-seat stuff right here. If you already know a thing or two about the topic, you’re probably wondering if we have any added tips and advice to raise your meta game even higher. That’s...