Our Blog - InsideCopy

November 26, 2019

We’re Hiring! Copywriter

This is an opportunity for a motivated and ambitious copywriter to join a boutique content marketing agency based in Central London, Victoria. The role is the ideal step up for an agency junior copywriter with a natural inclination to take ownership of briefs. About the Company InsideCopy works with value-driven businesses in the property, finance and innovative tech sectors to deliver thought leadership content that helps clients grow their reputations and brand awareness online. This is about much...

November 26, 2019

In Uncategorized

We’re Hiring! Digital Marketing Executive

As Digital Marketing Executive, you will be joining a fast-growing team and an enjoyable and dynamic working environment. You will play a big part in helping us achieve even better results for our clients. We’re lucky to work with some great people and brands, and need your help to make their businesses even more successful. In this role you will collaborate with Account Directors to shape the direction and performance of paid marketing campaigns, taking responsibility...

April 16, 2019

In Style

How to Rewrite a Sentence

Do you want to know how to rewrite a sentence so that your words really resonate with your readership? Crafting excellent copy is a multi-stage process that looks something like this: Research Structure First Draft Edit Structure Second Draft Share with a second pair of eyes Polish … It’s that final step – polish – that we’re focused on in this blog: How to rewrite a sentence and indeed entire paragraphs, subheadings and first drafts so that...

July 30, 2018

In Uncategorized, Website SEO Copywriting Essentials

Let’s Talk About Meta Data

What do you call it when you sit down to write a blog about blog writing? Ah, yes – meta data. That ever thrilling subject. If you don’t already know what meta data is, then strap yourself in – because you’re in for some edge-of-the-seat stuff right here. If you already know a thing or two about the topic, you’re probably wondering if we have any added tips and advice to raise your meta game even higher. That’s...

passive-curse-inside-copy-article-content-writing

July 10, 2018

In Language

(Struck by) The Passive Curse

Writers like to avoid the passive voice. And if you speak to many of them about it, you’re likely to get a pretty brutal condemnation in response. That’s because ‘avoid the passive voice’ is a pretty important and fundamental rule of decent quality copy. While that’s by no means a hard and fast rule (no style convention is), it’s definitely worth paying attention to when you can. What’s the passive voice? Passive voice sentences obscure the subject: the...