Our Blog

SEO copywriting tips, a digital style guide and a general love of language. This is the InsideCopy blog.

We’re Hiring! Copywriter

This is an opportunity for a motivated and ambitious copywriter to join a boutique content marketing agency based in Central London, Victoria. The role is the ideal step up for an agency junior copywriter with a natural inclination to take ownership of briefs. About the Company InsideCopy works with value-driven businesses in the property, finance and innovative tech sectors to deliver thought leadership content that helps clients grow their reputations and brand awareness online. This is about much...

Continue Reading

We’re Hiring! Digital Marketing Executive

As Digital Marketing Executive, you will be joining a fast-growing team and an enjoyable and dynamic working environment. You will play a big part in helping us achieve even better results for our clients. We’re lucky to work with some great people and brands, and need your help to make their businesses even more successful. In this role you will collaborate with Account Directors to shape the direction and performance of paid marketing campaigns, taking responsibility...

Continue Reading
rewrite-sentence

How to Rewrite a Sentence

Do you want to know how to rewrite a sentence so that your words really resonate with your readership?   Crafting excellent copy is a multi-stage process that looks something like this:   Research Structure First Draft Edit Structure Second Draft Share with a second pair of eyes Polish …   It’s that final step – polish – that we’re focused on in this blog: How to rewrite a sentence and indeed entire paragraphs, subheadings and first drafts so that...

Continue Reading
SEO-copywriting-essentials-meta-data

Let’s Talk About Meta Data

What do you call it when you sit down to write a blog about blog writing?   Ah, yes – meta data. That ever thrilling subject.   If you don’t already know what meta data is, then strap yourself in – because you’re in for some edge-of-the-seat stuff right here. If you already know a thing or two about the topic, you’re probably wondering if we have any added tips and advice to raise your meta game even higher.   That’s...

Continue Reading
passive-curse-inside-copy-article-content-writing

(Struck by) The Passive Curse

  Writers like to avoid the passive voice. And if you speak to many of them about it, you’re likely to get a pretty brutal condemnation in response.   That’s because ‘avoid the passive voice’ is a pretty important and fundamental rule of decent quality copy. While that’s by no means a hard and fast rule (no style convention is), it’s definitely worth paying attention to when you can.   What’s the passive voice?   Passive voice sentences obscure the subject: the...

Continue Reading

Dive straight into the feedback!
Login below and you can start commenting using your own user instantly