Our Blog

SEO copywriting tips, a digital style guide and a general love of language. This is the InsideCopy blog.

KPIs: Measuring Content Marketing Success in the Property Sector

Every successful business owner in the property sector understands the importance of measuring key performance indicators (KPIs), and how their evaluation is critical for the continued functioning and prosperity of a high-performing organisation.   What are KPIs? KPIs are definable—and therefore measurable—values leveraged by marketers to evaluate success across marketing channels. They demonstrate where improvements should be made—and when initiatives should probably be abandoned. There’s arguably no better way to gauge your business’s ongoing success than by utilising...

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Competitor Analysis in the Property Sector

Competition in the property sector has never been higher. In 2015, Savills cited London as the world’s most competitive city when it came to purchasing property. And according to Knight Frank, London ranks second in the world for foreign property investment.   Knowing your competitors inside-out in the UK property sector is paramount. Competitive analysis is crucial if you want to find out exactly whom you’re vying with for space in the market. Thorough comprehension of what...

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Choosing the Right Blend of Marketing Channels for Your Brand

As the marketing manager for a property brand looking to design a content marketing strategy to market your organisation in 2020, where do you start? Is it enough to write a blog every month and spread awareness with a post about it on social media, or do you need a more targeted and comprehensive approach?   In today’s environment challenges abound, Brexit is still causing chaos and the COVID-19 pandemic has changed the entire landscape of the...

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Getting the Balance Right between Paid Campaigns and Organic Marketing

There’s no guaranteed formula, no magic potion, no glass slipper. As a property marketing professional in charge of your organisation’s digital marketing activities, you’re responsible for generating new leads, building consumer brand awareness and maintaining healthy organic visibility on search engines.   We don’t blame you for looking for a simple solution to pulling off this heroic to-do list. It’d make our lives a hell of a lot easier, too. But the simple solution is not what...

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Our Values – 2. Credible Content – Why It Matters

Following on from our recent blog on Editorial Excellence we present the second blog in the series outlining our values. This week we want to talk all about Credible Content, something that is very close to our hearts.   “The pen is mightier than the sword”   Edward Bulwer-Lytton in Richelieu (1839)   Much is said about the state of journalism today to suggest that we’re being overloaded with the same old stories, lacking that much-needed spark of imagination. In some...

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