Our Blog

SEO copywriting tips, a digital style guide and a general love of language. This is the InsideCopy blog.

Our values – 1. Editorial Excellence

In our recent blog, we outlined our three core company values which define our approach to every piece of content we put our name to. Our three values are Editorial Excellence, Credible Content and Integrated Intelligence. Here, we’ll start a series, expanding on how our values have a material impact on the day-to-day running of our content-first digital marketing agency, starting with Editorial Excellence. Our core three values are inextricably linked. Tell a story, don’t become one. This is...

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Our Values – Editorial Excellence, Credible Content, Integrated Intelligence

Millions of words are written and published online each day - we like to think that everything we write and share has value, especially if you’re a business trying to showcase what you’re capable of to a wider audience.   But good intentions don’t always translate into top-quality content, and things can often get lost in translation when a business makes its goals clear, but they’re communicated by an agency which fails to get to grips with your...

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We’re Hiring! Copywriter

This is an opportunity for a motivated and ambitious copywriter to join a boutique content marketing agency based in Central London, Victoria. The role is the ideal step up for an agency junior copywriter with a natural inclination to take ownership of briefs. About the Company InsideCopy works with value-driven businesses in the property, finance and innovative tech sectors to deliver thought leadership content that helps clients grow their reputations and brand awareness online. This is about much...

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We’re Hiring! Digital Marketing Executive

As Digital Marketing Executive, you will be joining a fast-growing team and an enjoyable and dynamic working environment. You will play a big part in helping us achieve even better results for our clients. We’re lucky to work with some great people and brands, and need your help to make their businesses even more successful. In this role you will collaborate with Account Directors to shape the direction and performance of paid marketing campaigns, taking responsibility...

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How to Rewrite a Sentence

Do you want to know how to rewrite a sentence so that your words really resonate with your readership?   Crafting excellent copy is a multi-stage process that looks something like this:   Research Structure First Draft Edit Structure Second Draft Share with a second pair of eyes Polish …   It’s that final step – polish – that we’re focused on in this blog: How to rewrite a sentence and indeed entire paragraphs, subheadings and first drafts so that...

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