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SEO copywriting tips, a digital style guide and a general love of language. This is the InsideCopy blog.

(Struck by) The Passive Curse

  Writers like to avoid the passive voice. And if you speak to many of them about it, you’re likely to get a pretty brutal condemnation in response.   That’s because ‘avoid the passive voice’ is a pretty important and fundamental rule of decent quality copy. While that’s by no means a hard and fast rule (no style convention is), it’s definitely worth paying attention to when you can.   What’s the passive voice?   Passive voice sentences obscure the subject: the...

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To Verb or not To Verb?

The word ‘verb’ probably brings a slight tinge of discomfort to the average person – with memories of dry old grammar lessons from school. Of course, to us, the word brings up images of sunshine, rainbows and everything that’s good in the world – but I guess that’s why we’re the words people.   So consider us ambassadors of the grammar-obsessed to the rest of civilised society: verbs are your friends. But like all friends, they need...

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The Importance of Seamless Keyword Placement

Anyone who knows anything about website SEO copywriting knows that keywords are important. But sadly, too many SEO writers focus primarily on keywords to the detriment of the quality of their copywriting.   Keyword grammar The first rule of SEO copywriting is not to sacrifice every basic rule of the English language for the sake of keyword placement. People often google incoherent phrases like ‘restaurants London,’ that, try as you might, you’re never going to be able to...

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Website SEO Copywriting Essentials: Frequency

Article content writing frequency Google likes active websites. Even if you run a thriving business with plenty of clients, if your website hasn’t been updated in months or even years, Google assumes that there’s not all that much going on behind the www.   That’s why websites, blogs and companies focus so much effort into updating their article content writing. Whether it’s blog writing, news article, how-to-guides, or updating your services – a website with frequent (and good)...

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Could blockchain transform digital copywriting?

CryptoContent: Could Blockchain Transform the Copywriting World?

Content marketing is an undoubtedly fast-paced sector. But even we’re tested when it comes to keeping up with developments in the cryptocurrency world – and not for lack of trying.   Last year saw some outrageous 'gains' for Bitcoin, while the first month and a half of 2018 has essentially pressed reset on the last quarter of 2017 prompting another round of questions from all angles.   But it's the blockchain technology behind it all that's caught our eye,...

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