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SEO copywriting tips, a digital style guide and a general love of language. This is the InsideCopy blog.

The Curse of Adverbs

In his 1999 book On Writing Stephen King wrote: ‘The road to hell is paved with adverbs.’ In doing so, King continued a long tradition of writers disdaining adverbs. If you came here expecting to be told its all nonsense and you can use whatever words you like, I’m afraid we’re going to disappoint you. Here’s the thing about adverbs ...

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Top 5 Myths About the English Language

Perhaps one of the most infuriating things about the English language is the pervasive misconceptions that people have of it. Particularly, it must be said, from people who speak it. From ‘you shouldn’t start a sentence with and or but’, (start a sentence however you like if you're confident you know what you're doing) to ‘you shouldn’t end a sentence with a preposition’, the English language is full of people who think they know better than...

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Website SEO Copywriting Essentials: Keywords

You probably already know how important it is to consider SEO when creating a website and content for that website. But this is really just the start. The real wins come from optimising for the right terminology. Sure, there are a tonne of keywords we could help you rank number 1 on Google for, but our job starts with helping our clients to identify the search terms that will make them money. But how do you find...

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Website SEO Copywriting Essentials: Connectivity

If you ask any SEO website content writer worth their salt, they’ll tell you that connectivity is one of the most important elements of an SEO strategy. It’s a fairly simple concept – the internet is at its most fundamental basis a network. It’s all well and good having the most engaging, SEO configured content available, but if it exists in a vacuum, then it’s not going to attract much attention - it needs to...

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Website SEO Copywriting Essentials: Getting Started

In the modern digital age, if your brand wants to get attention, you need to have a digital presence. Sadly, that’s not quite as easy as it sounds. There are many factors which affect the success of your digital marketing strategy, all of which need to be taken into account if you’re to succeed in getting those all-important search engine rankings and conversions. As a copywriting agency, we're pretty well placed to help you with...

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