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SEO copywriting tips, a digital style guide and a general love of language. This is the InsideCopy blog.
Could blockchain transform digital copywriting?

CryptoContent: Could Blockchain Transform the Copywriting World?

Content marketing is an undoubtedly fast-paced sector. But even we’re tested when it comes to keeping up with developments in the cryptocurrency world – and not for lack of trying.   Last year saw some outrageous 'gains' for Bitcoin, while the first month and a half of 2018 has essentially pressed reset on the last quarter of 2017 prompting another round of questions from all angles.   But it's the blockchain technology behind it all that's caught our eye,...

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Economy in Digital Content Writing

Writing for the internet is its own art form. Those reading digital article content writing have a unique set of requirements, different to readers looking at literature, academia, or journalism. To get the most out of digital content, you need to pay attention to these requirements. In our first InsideCopy digital style guide blog, we explain why economy is important in digital writing and how you can accomplish it. The digital context There’s a fairly mind-boggling amount of...

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The Curse of Adverbs

In his 1999 book On Writing Stephen King wrote: ‘The road to hell is paved with adverbs.’ In doing so, King continued a long tradition of writers disdaining adverbs. If you came here expecting to be told its all nonsense and you can use whatever words you like, I’m afraid we’re going to disappoint you. Here’s the thing about adverbs ...

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Top 5 Myths About the English Language

Perhaps one of the most infuriating things about the English language is the pervasive misconceptions that people have of it. Particularly, it must be said, from people who speak it. From ‘you shouldn’t start a sentence with and or but’, (start a sentence however you like if you're confident you know what you're doing) to ‘you shouldn’t end a sentence with a preposition’, the English language is full of people who think they know better than...

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Website SEO Copywriting Essentials: Keywords

You probably already know how important it is to consider SEO when creating a website and content for that website. But this is really just the start. The real wins come from optimising for the right terminology. Sure, there are a tonne of keywords we could help you rank number 1 on Google for, but our job starts with helping our clients to identify the search terms that will make them money. But how do you find...

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