Every successful business owner in the property sector understands the importance of measuring key performance indicators (KPIs), and how their evaluation is critical for the continued functioning and prosperity of a high-performing organisation. What are KPIs? KPIs are definable—and therefore measurable—values leveraged by marketers to evaluate success...
Continue ReadingCompetition in the property sector has never been higher. In 2015, Savills cited London as the world’s most competitive city when it came to purchasing property. And according to Knight Frank, London ranks second in the world for foreign property investment. Knowing your competitors inside-out in...
Continue ReadingAs the marketing manager for a property brand looking to design a content marketing strategy to market your organisation in 2020, where do you start? Is it enough to write a blog every month and spread awareness with a post about it on social media,...
Continue ReadingThere’s no guaranteed formula, no magic potion, no glass slipper. As a property marketing professional in charge of your organisation’s digital marketing activities, you’re responsible for generating new leads, building consumer brand awareness and maintaining healthy organic visibility on search engines. We don’t blame you for...
Continue ReadingFollowing on from our recent blog on Editorial Excellence we present the second blog in the series outlining our values. This week we want to talk all about Credible Content, something that is very close to our hearts. “The pen is mightier than the sword” Edward Bulwer-Lytton...
Continue ReadingIn our recent blog, we outlined our three core company values which define our approach to every piece of content we put our name to. Our three values are Editorial Excellence, Credible Content and Integrated Intelligence. Here, we’ll start a series, expanding on how our values have...
Continue ReadingMillions of words are written and published online each day - we like to think that everything we write and share has value, especially if you’re a business trying to showcase what you’re capable of to a wider audience. But good intentions don’t always translate into...
Continue ReadingThis is an opportunity for a motivated and ambitious copywriter to join a boutique content marketing agency based in Central London, Victoria. The role is the ideal step up for an agency junior copywriter with a natural inclination to take ownership of briefs. About the Company InsideCopy...
Continue ReadingAs Digital Marketing Executive, you will be joining a fast-growing team and an enjoyable and dynamic working environment. You will play a big part in helping us achieve even better results for our clients. We’re lucky to work with some great people and brands, and...
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What do you call it when you sit down to write a blog about blog writing? Ah, yes – meta data. That ever thrilling subject. If you don’t already know what meta data is, then strap yourself in – because you’re in for some edge-of-the-seat stuff right...
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