Is copywriting really that important?
So many elements go into the creation and development of a successful brand and business. But whether you’re running an advertorial in a printed publication, firming up on your brand’s slogan, launching a new website or pulling together a 100-page industry report, great copywriting is at the heart of just about any marketing strategy.
So yes, it really is that important! If you want to stand out, your copy better be snappier, more engaging and more dynamic than everyone else’s.
Bad copy simply states what your brand does.
Good copy states why your brand is unique and better than anyone else.
The best copy finds the words or phrases that gets right to the heart of your brand values and invites customers to come to you.
To find out more about how InsideCopy work, fill in the form on the right to contact our team directly, or if you’re a little too shy then just keep reading…
What kind of copywriting does InsideCopy do?
We specialise in writing for the web and digital marketing campaigns but as an experienced content writing firm we can turn our keyboards to just about anything you care to challenge us with.
Investment campaigns, published magazine advertorials, slidedecks, article content writing, case studies, blog articles, social media posts, website SEO copywriting, white papers and more have all started their lives at our desks.
Who have you worked with before?
Our previous clients have come from all walks of life. Investment firms, gardening and construction businesses, pharmaceutical companies, fashion and consumer retail outlets and more. We’ve written fantastic copy for an eclectic range of sectors and specialise in adapting to our clients’ individual needs.
We’ve worked with everyone from multinational corporates through to one-man-band start-ups. No matter which end of the scale you’re at, you can rest assured that we will deliver the best copy in the most stylish manner to suit your goals – no matter how big or small your project.
Are we the right content writing firm for you?
At InsideCopy, we don’t just get to know your brand on a superficial level; we take the time to truly understand what drives it and what makes your customers tick. We build lasting relationships with our clients because understanding your brand is fundamental to ours.
Whether you’re looking for a team you can trust for a one-off job to deliver the SEO copywriting you need to populate a new website, or you need a content writing firm by your side for the duration of a new campaign, chances are we can help.
So if you share our belief that copywriting should still be above all else a creative process and want to fight back against the tick-box approach of SEO “experts” everywhere, we’d love to hear from you.