Thought Leadership

Words to make your business stand out from the crowd.

What is thought leadership?

It might take the shape of a white paper, industry report, a long article or even a LinkedIn update. But no matter the channel, all thought leadership content has a shared characteristic: it is designed to shape your commercial space.


The InsideCopy team have written thought leadership content for a variety of companies, but we specialise in the property and innovative finance sectors. Perhaps an analysis of the latest movements in the London property market, pulling in the latest data sets from multiple, carefully vetted sources, to offer a comprehensive overview; or the commissioning of original research with assets and press releases to drive a digital PR campaign, as well as cementing your expertise with your audience.


In short, we highlight and amplify your company’s specialised industry knowledge and use it to create content that earns its keep as part of your marketing strategy.


How exactly does thought leadership content ‘earn its keep’?

An obvious next question! Thought leadership is used in different ways by different clients but here are 3 key goals our clients focus on:


  1. Increase brand visibility

Thought leadership content tends to be highly detailed and analytical. And we all know Google loves long form content. A carefully written article, with well-chosen keywords, published on your website as part of an ongoing content marketing strategy, will help bump your website up in the Google rankings.


  1. Encourage enquiries

Reaching out to people online empty handed doesn’t usually go very well. Whether you’re pushing a targeted LinkedIN campaign or an email marketing strategy, having some thought leadership content that helps your audience immediately gives you a serious helping hand.


  1. Attract investment

Thought leadership is all about shaping and demonstrating your knowledge, understanding and expertise – a pretty important factor if you’re looking to attract investment. If you’re embarking on a funding round, our team can help you put your hook into words and prove you’ve got the clout and know-how that you say you do.


So what does thought leadership content look like?

We’ve written detailed reports on upcoming investment areas for real estate companies; population profiles for cultural organisations; global market analysis for international marketing service providers; investment advice for precious metal retailers; fundraising material for technology and fashion start-ups and more.


We specialise now in the property and innovative finance sectors, helping our clients to offer something genuinely informative and interesting to their customers and potential customers if they want to. With a little creative thinking from our team, we’ll help you find the hook that will establish that bond of trust with your customers and investors.


Why should I use InsideCopy to create my thought leadership content?

The key to successful thought leadership content is quality: insider knowledge, detail, and robust citations. As a professional content writing firm, these are integral to the output of everything we produce.


We combine this top-quality writing with our expert knowledge of SEO copywriting and present what can be complex and nuanced information in an engaging and easily digestible format.



Fill in the form on the right to find out more about how we can help make you an industry authority.