rewrite-sentence

How to Rewrite a Sentence

Do you want to know how to rewrite a sentence so that your words really resonate with your readership?   Crafting excellent copy is a multi-stage process that looks something like this:   Research Structure First Draft Edit Structure Second Draft Share with a second pair of eyes ...

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passive-curse-inside-copy-article-content-writing

(Struck by) The Passive Curse

  Writers like to avoid the passive voice. And if you speak to many of them about it, you’re likely to get a pretty brutal condemnation in response.   That’s because ‘avoid the passive voice’ is a pretty important and fundamental rule of decent quality copy. While that’s...

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verb-not-verb

To Verb or not To Verb?

The word ‘verb’ probably brings a slight tinge of discomfort to the average person – with memories of dry old grammar lessons from school. Of course, to us, the word brings up images of sunshine, rainbows and everything that’s good in the world – but...

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content-writing-firm-keyword-placement-inside-copy

The Importance of Seamless Keyword Placement

Anyone who knows anything about website SEO copywriting knows that keywords are important. But sadly, too many SEO writers focus primarily on keywords to the detriment of the quality of their copywriting.   Keyword grammar The first rule of SEO copywriting is not to sacrifice every basic rule...

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